Mark Sheffield
Industry Featured Speaker - Back by Popular Demand!
An Expert View from One Whose Been There
As Mark’s regular trade and industry postings regularly highlight, he hits the mark on issues which resonate with dealers and industry stakeholders.
Mark was very well received at last year’s Summit. Entertaining and fast-paced, Mark’s knowledge of the inner workings of dealerships is a key to profitability.
Mark’s regular trade and industry postings highlight current profitability tipping points for dealers. He hits the mark on business issues!
His background is interesting and relevant for BC dealers. Not only is he a partner with Woods Cycle Country, a robust multi-line dealership in central Texas, he facilitates powersports 20 Groups for Spader Business Management, pens articles for Lightspeed‘s dealer management’s newsletter, and is a regular contributor to Powersports Business Magazine.
Mark is also on the board of the new, and growing, U.S. National Powersport Dealers Association. The NPDA works with dealers to identify top issues impacting them, solutions for those problems, and how they can be implemented. This often involves working diplomatically (when the vendor chooses this option) with both OEM and/or aftermarket companies. Mark is also the board for the Texas Motorcycle Dealers Association, which has a long history of advocating for the rights of powersports dealers. Mark offers a strong positive view of the potential for dealer associations in both the U.S. and Canada.
Mark’s detailed bio is here: https://markjsheffield.com/ and you can also follow his discussions about the industry on his LinkedIn page at https://www.linkedin.com/in/markjsheffield
New for 2024 - Industry Panel Discussion
This promises to be an informative and entertaining industry panel discussion around the sustainably of the motorcycle and powersports business in BC. The diversity of products makes it both a uniquely challenging business, but also a dynamic and exciting marketplace with genuine opportunities.
The panel session allows dealers to interact constructively around improving best practices with the key stakeholders; all who rely on the health of the industry.
Stay tuned for speaker details!