Dealer Summit 2025 Program

Sunday, November 2 – Opening Day

11am – 12:30pm | Registration Open

12:30pm | DOORS OPEN

1:00pm – 5:00pm | Afternoon Sessions

• Welcome & Introductions – Board Chair
• Strategic Plan & New Brand – Kristin Parsons & BCPDA Board
  Learn about the Association's bold new direction, upcoming initiatives, and how BCPDA is working for you.
• Moto Canada – Landon French
  Updates on the Moto Show and National Trails Report – what it means for dealers and the future of powersports in Canada.
• Keynote: Mark Sheffield – Strategic Advisor, Wood Cycle Country
  Where the market is heading in 2026 and how to maximize opportunity while managing risk in a volatile environment.
• Networking Break with snacks – Sponsored by Yamaha Motor Canada Inc.
• Louise Pedersen – Outdoor Recreation Council of BC
  Unveiling the new "Outdoor Recreation for Community & Economic Development" guidebook – opportunities for dealer involvement.
• Industry Panel: The Power of Partnerships
  With Backroad Maps, BC Snowmobile Federation, ORCBC – discover how partnerships fuel the future of trails, access, and community growth.
• OEM Relations with BCPDA - Launching the OEM/Dealers Committee
  A new initiative to bring OEM representatives and dealers together. This session will introduce the vision for a dedicated committee to tackle key industry issues collaboratively, strengthen communication, and build a united voice for BC's powersports sector.

6:00pm – 9:00pm | Evening Industry Reception – Sponsored by CF Moto & Federated Insurance

Join us for an evening of cocktails, appetizers, networking, and relationship-building with key industry stakeholders. Visit our exhibitors to discover new tools and services to support your business. Connect with fellow dealers, OEMs, and powersports leaders from across BC while enjoying a relaxed and engaging social atmosphere.

Monday, November 3 – Full Conference Day

7:30am – 8:00am | Networking Breakfast – Sponsored by Santander Consumer

8:00am – 12:15pm | Morning Sessions

• BCPDA Welcome – Kristin Parsons
  Introduction of the E-Moto Impact Project.
• VSA – Ian Christman
  Introducing the new Transaction Levy: what it means for consumer confidence and dealer compliance.
• Tire Stewardship BC – Rosemary Sutton
  Dealer support programs and grants that enhance environmental responsibility and dealer success.
• Industry Panel: Mandated Fee Collection Systems
  With TSBC, VSA, Liberty Tire Recycling, Interchange Recycling – finding balance between environmental stewardship and dealer realities.
• Networking Break – Sponsored by Yamaha Motor Canada Inc.
• Keynote: Mark Sheffield (Second Session)
• Iron Lilly Film & Intro – Mike Shell
  A unique look at culture, resilience, and storytelling in powersports.

12:15pm – 1:00pm | Lunch & Networking – Sponsored by Moto Canada

1:00pm – 5:00pm | Afternoon Sessions

• Performance Brokerage – Bruce Marcia
  Preparing your dealership for future sale and valuation – why it matters long before you're ready to exit.
• Industry Panel: Global Shifts, Local Impacts
  With Santander Consumer, Federated Insurance, LMG Finance – tackling interest rates, tariffs, fraud risks, and climate-driven insurance changes.
• VSA – Claudia Arrieta
  Consumer Protection Act changes (Bill 4-2025) – what compliance requires from dealers.
• ICBC & RoadSafety BC
  Updates on the Graduated Licensing Program and what 2026 changes mean for your customers.
• Networking Break – Sponsored by Yamaha Motor Canada Inc.
• Industry Panel: Building & Protecting Your Human Assets
  With Performance Brokerage, Kent Employment Law, Peninsula HR – strategies for pay plans, HR compliance, workforce culture, and employee risk management.
• Conference Wrap-Up – BCPDA

Learn more about our guest speakers and panelists

*Schedule may change without notice