MPBC Summit 2024
Strengthening the motorcycle and powersports industry through advocacy, education, collaboration, and shared solutions.
The 2024 Dealer Summit brought together industry experts in dealer management, finance, fraud and cyber security, employment law, rider training and much more.
Keynote speaker, Mark Sheffield was once again a huge hit, drawing in participants with his insightful report on the state of the industry, key trends and areas to watch for 2025.
He reminded everyone that "the buck starts in this room".
Other Key Session Highlights
Industry Collaboration Panel: "We're All on the Same Trails"
Panelists: 4WDABC, ATVBC, BCorma, Dual Sport BC
What We Heard:
- Collaboration across off-road, on-road, and multi-use sectors is needed to support the message to government to support outdoor recreation.
- Aligning advocacy messaging with partners like ATVBC, 4WDABC, and Moto Canada strengthens the entire sector.
- The industry must unite on shared trail access, safety, and responsible recreation.
- Dealers are encouraged to engage locally to show support
Economic Trends: "Where's the Money in 2025?"
Presenter: TD Finance
What We Heard:
- Consumer financing options will continue to shape purchasing decisions.
- Economic resilience depends on diversifying dealer offerings and building stronger customer financing packages.
- Expect increased demand in leisure and utility markets as domestic tourism continues to rise.
Risk & Security: Cybercrime in Dealerships
Presenter: Federated Insurance
What We Learned:
- Cyber threats are increasingly targeting small and mid-sized businesses, including dealerships.
- Simple practices—like stronger passwords, regular staff training, and updated software—can prevent many attacks.
- Cyber insurance is a growing necessity, not a luxury.
Key Themes Across the Day
- Leadership Starts with Dealers: Strong financial planning, risk management, and strategic marketing will define success.
- Workforce & Training Are Critical: The sector must invest in recruiting and developing new talent.
- Unified Advocacy Is Powerful: Collaboration across associations and user groups will create momentum for trail funding support and industry recognition.
- Technology Brings Both Risk and Opportunity: Dealerships must adapt to digital finance, marketing, and cybersecurity needs.
Other Key Session Highlights
- Ensuring Training Capacity - Special Thanks to 1st Gear Motorcycle Training for joining us to talk about creating a positive business environment.
- Employment Law for Dealers - Special thanks to Simon Kent with Kent Employment Law for joining us to talk about the important policies and procedures to have in place to protect your business.
Looking Ahead
The MPBC Summit 2024 demonstrated that the powersports industry in BC is evolving, and the most successful organizations will be those that adapt, collaborate, and lead. MPBC will continue to support industry growth through advocacy, workforce development, and events like this Summit.
Thank You to Our Sponsors
This event would not have been possible without the generous support of our sponsors. Their commitment to the powersports industry and their investment in sector-wide collaboration, education, and innovation are deeply appreciated.
Event Sponsors:
PLATINUM SPONSOR - TD Recreation Finance – Breakfast & "Where's the Money in 2025? Session"
GOLD SPONSOR - Moto Canada – Tasty Information Lunch
Honda – Yamaha – Harley Davidson – Suzuki – Kawasaki – BMW Can-Am
KTM – Polaris – Triumph – Arctic Cat – Argo – Piaggio - Royal Endfield - Ducati
SILVER SPONSOR - Sonapay – Coffee Breaks
SILVER SPONSOR - Federated Insurance – Cyber Crime Session
We extend our sincere thanks to these partners for helping make the MPBC Summit 2024 a success.
